Project Brief
Design packaging that clearly communicates the product’s ability to measure multiple muscle groups, while reflecting its high-tech, all-in-one functionality.

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Design Approach

• Visual Identity: Created a bold, energetic look using strong typography and a sleek color palette to emphasize innovation and strength.

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• Key Messaging: Featured the tagline “Redefining Muscle Testing” prominently, ensuring the product’s unique selling point is instantly recognizable.

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• Layout & Composition: Incorporated clean lines and iconography to showcase each muscle group the device can assess, reinforcing the all-in-one concept without clutter.

• Brand Cohesion: Maintained consistent brand elements—like logo placement, color usage, and type treatments—to build trust and recognition.

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Outcome
The final packaging visually communicates the device’s comprehensive capabilities and modern, professional appeal. It stands out on the shelf while providing clarity about the product’s features and benefits.

Client

Assistaid Healthcare

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Location

Bengaluru, India

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Year

October 2024

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Softwares

Procreate, Illustrator, Corel Draw